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Let’s go back in 2014. During that summer I took 100 days off from work: I call it my 100 day sabbatical.

On those 100 days I met different types of travelers, from business people who took time off looking for inspirations, to men and women seeking new answers and new learning. Regardless of their difference, all of them had one thing in common: their love for traveling. Talking with them it was loud and clear that during their traveling they were inspired by things they never considered before and they modified the perspectives they were looking at things. I’m still in touch with some of them and we keep referring to that travel as a turning point in our professional and private lives.

Once back from those 100 days, I realized how modifying the perspectives I was looking at things was helping me to deliver new and more effective business solutions: the way I was approaching the challenges was different and this difference was triggering a new and more effective way to use the business tools I already knew. It was like keeping the same car but changing the way of driving to reach higher speed and better control. That new mindset was the key factor to achieve better business results so I started attending seminars and trainings (some of them with Tony Robbins, Richard Bandler, Simon Sinek, etc.) on how to create and maintain a top-performing mindset and I started seeing several similarities between what I experienced during my sabbatical and how successful coaching techniques work to turn challenges into opportunities.

Attracted by those new learning, I started pulling together key notes from successful business coaching models (such as Habermas, Ken Wilber’s four-quadrant, Kolb’s Experiential Learning, Hudson’s Renewal Cycle) and from the Neuro-Linguistic Programming (NLP) theory and I found some common actions to be taken to turn business challenges into opportunities. Those actions are summarized in the first 3 steps of The T.R.A.V.E.L. Model:

  1. TAKE OFF: words and perspectives are very powerful tools. Using the right wording to describe a challenge has the incredible power to change the challenge itself. Many times we don’t describe our challenges precisely enough and this doesn’t help when looking for real solutions: start asking the right question is the first step to find right answers. After the wording, the importance of changing the perspective we look at things: new perspectives trigger new thinking and new thinking trigger new solutions. In a business journey, the “take off” to find better solutions is to change the words and the perspectives we use to look at our challenges.
  2. RESOURCES: during my business experience, the vast majority of the time that great results have been achieved we started the project focusing on what we were rich in, our point of difference, our business strengths and only once leveraged them properly we mapped out how to reach what was missing or, in other words, what we were free from. To transform challenges into opportunities, the second step is to leverage first what you are rich in and only after looking at what you and your business are missing.
  3. ATTITUDE: “your attitude will determine your altitude”. In any journey your attitude will make the difference on how high you will experience the journey. In business, people attitude has a strong impact on the capability to define inspiring visions and to deliver solutions. But, like for people, also businesses have attitudes, becoming aware of how those attitudes play a key role on achieving good outcomes is another key step in the process of turning challenges into opportunities.

Once those 3 steps are completed, business leaders, entrepreneurs and organizations will be able to turn challenges into opportunities in a much more effective way.

If you want to know more about how to T.R.A.V.E.L. effectively through your business journeys, please send an email to

Antonio Lorenzon

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